A product manager is a person who manages a product from the beginning to the end. They are directly involved in every phase of the product’s life cycle.
A product manager is responsible for ensuring that the company’s goals are met and that there is a market for its products. They also ensure that their team has all the resources they need to develop and launch products quickly and efficiently.
Product managers work with cross-functional teams to oversee all aspects of new product development, from conception through delivery and post-launch support.
They take on many roles, such as business analyst, project manager, marketer, salesperson and engineer, at different times during the process.
Product managers often have backgrounds in marketing or engineering, but it’s not necessary to have one of these backgrounds to be successful in this role.
Here is a visual guide of what the journey of product management looks like.
Creating the Product Vision
Product Development Vision is a process that can help you identify the best product idea and how to bring it to life.
The process starts with defining the problem that you want to solve. This means understanding what your customer needs and wants and what they are willing to pay for. You also need to understand what your competitors are doing in this space, which will help you know where there is an opportunity for your product.
Once you have identified the problem, you must consider how users will interact with your product. The user interaction flow should be simple and intuitive so that people can quickly figure out how it works without reading a manual or watching an instructional video. Next, decide on the product’s features that will make it stand out from other products in its category. These features might include design, functionality or usability improvements over existing products in the space or competitive advantages like lower prices or higher quality. Finally, make sure that there is a clear path from development through testing and user feedback.
Managing the Product Roadmap
Agile & Scrum
Product development is a complicated process that requires a lot of time and resources. The most popular way to develop products is with the Agile methodology. Agile was created in 2001 and has been used as one of the most popular and impactful frameworks. Scrum is one of the main methods within Agile. The best thing about scrum is that it is very flexible; you always have user feedback on what you build and can improve when necessary. The second-best benefit for me is team collaboration.
In scrum, an entire project is divided into different phases, known as sprints. The sprints are standalone containers where the team decides what to build, collaboratively works on it, and delivers it to the stakeholders. Usually, sprints are for 2 to 4 weeks. The scrum team comprises the product owner, developers, and scrum master. Stakeholders are critical to the process because they provide feedback on the results.
User stories are turned into items of the product backlog. The product backlog is the ultimate list of things to deliver to build the product. Product backlogs can be divided into release backlogs and eventually split into sprint backlogs.
Planning Product Releases and Sprints
Product Development Sprints